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Superformance expands dealer network, as Downforce Motorsports adds 2nd location
Posted on Monday 01-03-2022
Official manufacturer of licensed GT40, Shelby, and GM rolling chassis, Superformance is excited to announce its newest dealership in northern Wisconsin. Current dealer Downforce Motorsports is opening a 2nd location to service the Midwest market area. Downforce Motorsports opened its doors in South Carolina two years ago and quickly became a prominent dealer for Superformance and Shelby Legendary Cars.
Downforce Motorsports president Dan Long said, “It’s humbling and exhilarating to see our dealership grow in such a short time frame. We strive to provide hands-on customer service and work tirelessly to represent the Superformance and Shelby brands. Our new location in Wisconsin provides us the opportunity to bring Superformance and Shelby to a new market area and offer customers the opportunity to get to know and purchase these legendary vehicles.”
Downforce Motorsports opened its first location in Lugoff, SC, two short years ago and has grown quickly, while being true to the Superformance and Shelby brand by being one of the company’s loyal stand-alone dealerships. They offer traditional products through the Superformance and Shelby lineup. Still, they have also been at the forefront of innovating new ideas, such as their successful Aluminator powered GT40’s completed through Olthoff Racing. Downforce is now taking this passion and dedication to Midwest with its second branch opening in Eagle River, WI.
“It’s exciting to see our dealers grow and be successful. Downforce has been a shining star in our network. They burst onto the scene two years ago and have given customers a unique and personal experience for the buyer from their first visit to delivery, which I’m eager to see them now offer to the Midwest.”, said Superformance CEO Lance Stander.