Superformance and Shelby Distribution had a booth a Barrett Jackson Scottsdale AZ in January 2010. On the booth were a CSX6000 Shelby Cobra 427 S/C, Superformance MKIII, the New CSX9000 Shelby Cobra Daytona Coupe and a GT40. As could be expected the cars commanded a lot of attention keeping the dealers on hand extremely busy. 

Other events at Barrett included the introduction of the Shelby GT350. This GT350 coincided with the 45th anniversary of the original 1965 Shelby GT350 and it features a 5.0-liter Supercharged V8 (500 hp) and plenty of performance potential. For a price tag of $33,995 excluding the base car customers can ship their 2011 Mustangs to the Shelby Las Vegas facility to be fitted with a Ford Racing supercharger and suspension system, Baer brakes, Borla exhaust system and Cragar wheels. Exterior enhancements include a new front fascia, front splitter, hood scoop, tail light trim, rear deck lid filler panel and a rear fascia with center exhaust exit. The only color offered is White with Guardsman Blue racing stripes. To further increase the value of the car it is listed in the Shelby American World Registry and come with its original owner's manual and SAAC club documentation. 

Bob Bondurant spends some time at the Superformance / Shelby booth reminiscing over the cars he raced in the ‘60’s. Bob is always gracious when it comes to fans wanting pictures and this was no exception. In 1963, Bob joined the team of Carroll Shelby and Ford Cobras in Europe where he went on to win a number of races. Bob had a chance to compete in the 1964 World GT Championship, paired with Dan Gurney that year Bob won the GT Category overall and placed 4th in a Cobra Daytona Coupe at Le Mans. Bob remained in Europe in 1965 where we won 7 out of 10 races earning him the World Manufacturers' Championship for the U.S. While driving a Shelby Cobra. The weather was uncooperative with Governor of AZ, Jan Brewer declaring a state of emergency on Thursday 21st January following the worst storm in decades. Auction week say more than 1200 collector cars congregated in a small area of AZ. 

On the Thursday a total of 243 cars were sold through the Barrett Jackson action where the facilities weathered the storm and auctions were uninterrupted. Nearby at Russo and Steele the weather was responsible for lifting the north tent off the ground at about 6:5pm. The 800-foot-long auction tent blew blowing onto the Loop 101, snarling traffic and leaving hundreds of valuable collector cars uncovered in a pounding rainstorm. Russo and Steele shut down the auction and cleared the site and later the south tent also blew over. Among the cars that were stranded on the site Friday was a 1948 Tucker convertible that could have drawn bids of more than $1 million, a 1913 White Gentleman's Roadster struck by a pole and an uncovered 1916 Ford Model T Fire Chief Car. A collector-car insurance executive estimated damages to the vehicles could exceed $1.5 million. At the Arizona Biltmore, RM Auctions reported and recorded the highest sale of the week so far which a 1963 Aston Martin DB4 was sold for $1 million dollars.